Lowe’s has appointed Vikram Singh as svp/chief digital officer, effective January 4, 2018.
As chief digital officer at Lowe’s, Singh will lead the company’s digital efforts and will focus on enhancing operational effectiveness to better facilitate integrated digital initiatives across core business functions, including supply chain and marketing.
Singh joins Lowe’s most recently from Amazon and brings extensive experience across product strategy, engineering, marketing, business development, analytics, operations and user experience design. His prior experience also includes roles with eBay, PayPal and Fujitsu.
The newly created role will report to Michael McDermott, chief customer officer. According to Lowe’s, the role will further accelerate its digital evolution and drive a holistic integrated strategy across its store, online, mobile, call center and in-home/on-site channels.
“We’re making strategic investments in digital to become even faster at anticipating customer needs and providing relevant solutions leveraging technology,” said McDermott. “Digital is the fabric of a fully integrated customer experience, from project inspiration to customer relationship management to how we present products and services and create engaging content. We’re excited to have Vikram at the helm leading the next stage of our digital journey.”
