Lowe’s has introduced its Holoroom How To, an on-demand virtual reality skills clinic and the latest version of its immersive design and visualization tool, the Innovation Labs’ Holoroom experience.
Debuting at select store locations in Boston and Canada, the simulated experience is aimed at providing an effective training tool for customers to learn DIY on their own terms.
According to Lowe’s, the Holoroom How To experience showcases the company’s efforts to evolve virtual reality technology beyond design assistance to address the evolution of home improvement learning and skills.
“During the past three years, we have been exploring real-life applications of augmented and virtual reality experiences to directly help our customers solve everyday problems,” said Kyle Nel, executive director of Lowe’s Innovation Labs. “Our experience has shown that customers are embracing AR/VR as part of their home improvement journey, and now we are using immersive VR to help our customers learn the required skills to complete challenging home improvement projects.”
When users put on the virtual reality headset and hold the controller in each hand, they will be immersed in a DIY project and given step-by-step instructions to complete the task.
According to the company, initial testing of the technology has proven an increase in recall and also that training through VR using Holoroom How To boosts customer confidence and enhances motivation to take on DIY projects.
Lowe’s said that, over the course of several months, it will evaluate customer response, gauging how this technology impacts customer learning and confidence, and learn how similar innovations will enable training opportunities for both customers and employees.
