Wayfair has launched a first-party 3D model application program interface (API) as the company continues to develop its home decor virtual reality technology.
Developed by Wayfair Next, the company’s in-house research and development team, the application program interface enables access to more than 10,000 3D furniture and décor models, allowing developers to integrate more realistic content into their applications, the company noted.
Wayfair is leveraging technology developed in house to build an extensive 3D model library to fuel its ongoing innovation in photographic rendering, virtual and augmented reality. For example, WayfairView and Patio Playground, launched this year, use 3D models to enhance the shopping and design experience.
“Technology innovation is deeply engrained in Wayfair’s culture,” said Steve Conine, co-founder and co-chairman, Wayfair. “Through our team’s dedicated efforts to expand our 3D model library to encompass thousands of products, we now have one of the largest 3D selections of any home décor company. We are excited to be first to market with our 3D model API for home furnishings, and look forward to seeing future developments that stretch beyond the home space.”
He added, “At Wayfair, we never stop innovating as we continue to transform the way people shop for their homes. With the launch of our 3D model API, we are enabling people to visualize furnishings and décor in their homes in a way that was never possible before. Whether harnessing the technology to help real estate developers better envision the interior design of a new building, or for a video game integration to add an extra level of authenticity to the player experience, we are excited to explore what’s next with our API launch.”
