Midwest-CBK is introducing more than 300 new gift designs for everyday as well as occasions ranging from Valentine’s Day, St. Patrick’s Day and the Fourth of July, to election season and Pride Day.
The new products will launch via the company’s Midwest Seasons and G! brands.
Midwest Seasons is debuting seven collections featuring 142 new gift and décor items for Valentine’s Day and St. Patrick’s Day, as well as year-round sales, with many designs also appropriate for the spring season and special occasions such as Mother’s Day, graduation and birthdays. In Hearts and Arrows, for example, symbols of love and friendship mix classic and current influences in wall décor and ornaments, photo frames and wool animals while Faith & Inspiration offers floral designs and graphic sentiments in tidbit dishes, message tokens, art rocks, photo frames, mugs and inspirational and cross-wall plaques. Suggested retail prices on the Midwest Seasons introductions range from $3 to $25, with an average of $10.80.
The G! brand is rolling out 163 fresh designs in three new and two returning collections. The new American Pride collection features patriotic designs for the election season and Veteran’s Day, and traditional iconography for Memorial Day and the Fourth of July in classic red, white and blue with a mix of stars and stripes. Products offered include apparel, jewelry, decorations, eyewear, serveware, lighted décor, ornaments, mugs, functional décor, drinkware, garden accessories, fashion bags, cocktail accessories, plush, inflatable buffet and beverage coolers and games.
From the Heart, focused on Valentine’s Day, features symbols of love adorning mirrors, scarves, decorations, drinkware, fashion bags, eyewear, functional décor, lighted designs, mugs, plush, serveware and wine accessories. Love Wins celebrates Pride events revolving around June 26 with festive rainbow, stripes, hearts and other relevant design elements on apparel, cocktail accessories, drinkware, eyewear, fashion bags, functional décor, mugs, garden accessories, plush and more. Get Your Irish On uses green and gold on St. Patrick’s Day designs including whimsical and lighted wearables, cocktail accessories, containers, decorations, drinkware, eyewear, fashion bags, jewelry, mugs, serveware, stationary and ornaments. A Hippity Hoppity welcomes Easter and spring with color and whimsy, in motifs such as bunnies and eggs applied to drinkware, garden accessories, decorations, functional décor, serveware, mugs and ornaments. SRPs range from $1.50 to $28 each with an average price of $8.49.
All new collections ship starting August 1.
“We’re excited to launch larger collections for holidays and occasions that families and individuals are more than ever before purchasing gifts, apparel and décor for: Valentine’s Day, St. Patrick’s Day, Mother’s Day, Pride Day and Fourth of July,” said Keith Schneider, Midwest-CBK president. “Resurging consumer enthusiasm for these holidays, especially Valentine’s Day with $19 billion in 2016 retail spending, is driving demand, and we’re thrilled to deliver with new collections featuring a broad range of styles providing something for everyone in best-selling formats and on trend looks.”
