For fall, Midwest-CBK is introducing about 450 new home décor and gift designs across its three major labels.
The company plans to launch home décor and gift designs under its CBK brand, as well as gift designs to celebrate weddings, engagements, Mother’s Day, Father’s Day, Mardi Gras and more under its Midwest Seasons and G! brands.
Midwest Seasons will debut 10 collections featuring 169 new gift and décor items for Mother’s Day, Father’s Day, weddings, anniversaries and Mardi Gras, as well as products for sale all year long. Suggested retail prices range from $4 to $28, with an average of $10.60.
The 140 designs debuting under the G! brand come in five new collections for engagements, bachelorette parties, weddings, Mother’s Day, Father’s Day and every day, according to the company. SRPs range from $3.75 to $23 each with an average price of $10.57.
The 130 new CBK designs roll out in three new collections, home, gather and gift, with a focus on fourth quarter sales. SRPs run from $4.50 to $350, with an average retail price of $71.80.
“We’re launching new collections for spring and year‑round special occasions that consumers across the country are celebrating more than ever before,” said Keith Schneider, Midwest‑CBK president. “Enthusiasm and spending for these special days, including Mother’s Day, Father’s Day, weddings and bachelorette parties, is driving significant demand, and we’re thrilled to deliver with new collections that celebrate life’s memorable moments in a broad range of styles in best‑selling formats.”
