Nespresso is launching a new advertising campaign that places its brand ambassador, actor George Clooney, in a host of iconic films on his journey home.
Set to Mel Torme’s celebrated version of “Comin’ Home, Baby,” Clooney can be seen on the road and alongside legendary characters in scenes from some of America’s most memorable movies on a quest for quality coffee. Actor Andy Garcia joins him in the new campaign.
The advertising campaign will be seen in the U.S. and Canada across television, digital, dedicated web films, social media and on an existing microsite.
“After the success and positive response to our first U.S. brand campaign with George Clooney, we are excited to launch our newest approach with our dedicated brand ambassador,” said Guillaume Le Cunff, president, Nespresso USA.
The 30- and 60-second television ads take Clooney on a road-trip to get a taste of his beloved Nespresso coffee. Among the featured scenes in the commercials is Kermit the Frog and Fozzie Bear in “The Muppet Movie,” on the back of the Easy Rider chopper and riding with Burt Reynolds in “Smokey and the Bandit.”
