To further accelerate its e-commerce, digital and mobile efforts, Nordstrom has appointed Ken Worzel as president of Nordstrom.com.
Worzel has served as evp/strategy and development at the company since 2010, where he has been responsible for strengthening the company’s competitive position through developing and executing customer-driven strategies to support growth. Prior to Nordstrom he worked as a consultant, including partnering with Nordstrom for 13 years while at Marakon Associates and McKinsey & Company.
“Through his six years as a leader at Nordstrom and many years prior to that working alongside our executive team, Ken has gained a deep understanding of how our e-commerce, digital and mobile efforts play an integral role in providing customers a differentiated experience through service, personalization and convenience,” said Erik Nordstrom, co-president of Nordstrom. “Ken comes into this position with expertise around Nordstrom.com’s current position and a strong vision for its future potential that will continue to bring the company a tremendous amount of value as we evolve our strategy and build on our success.”
In addition, the retailer said it is also making a strategic shift of co-president responsibilities to better support the Nordstrom full-price and Nordstrom Rack off-price brands across both stores and digital.
New assignments include: co-president Erik Nordstrom will now be responsible for the Nordstrom brand, including Nordstrom stores, Nordstrom.com, and Trunk Club as well as customer care, marketing and supply chain. Co-president Blake Nordstrom will be responsible for the Nordstrom Rack brand, including Rack stores and NordstromRack.com/HauteLook and other corporate functions including finance, technology, legal and human resources. Co-president Pete Nordstrom will continue to support all of the company’s merchandising functions and store planning.
