Nordstrom has developed a new retail concept with a local focus. Called Nordstrom Local, the company said the new format will serve as a neighborhood hub where consumers can shop and access services in a convenient, central location.
Nordstrom Local will launch in the metro Los Angeles community of West Hollywood on October 3.
The 3,000 square foot Local store comes in much below the 140,000 square foot company store average, and debuts as a service-focused concept operation that has no dedicated inventory. Rather, customers will access personal stylists who can transfer merchandise in for them. It also will provide a suite of convenient services such as buy online, pick-up in-store, available same-day, alterations and tailoring, Trunk Club services, manicure appointments and more.
Other services include same-day delivery, available for completed alterations or purchases if ordered by 2 p.m.; curbside pickup, available for alterations and buy online, pick-up in-store orders; style boards, a new salesperson tool that allows Nordstrom employees and personal stylists to create digital boards filled with personalized fashion recommendations, all accessible on mobile phones and purchased directly through Nordstrom.com; easy returns, whereby customers can return merchandise purchased at Nordstrom stores, Nordstrom.com and Trunk Club to Nordstrom Local; and on-site refreshments.
“As the retail landscape continues to transform at an unprecedented pace, the one thing we know that remains constant is that customers continue to value great service, speed and convenience,” said Shea Jensen, Nordstrom svp/customer experience. “We know there are more and more demands on a customer’s time, and we wanted to offer our best services in a convenient location to meet their shopping needs. Finding new ways to engage with customers on their terms is more important to us now than ever.”
