Office Star Products will launch the company’s newest brand at the Winter Las Vegas Market, a residential label dubbed Curia & Co.
The first strictly residential brand from Office Star, Curia & Co. focuses on collections and larger scale pieces. The brand launches with two collections: Skylark, designed for mid-century modern enthusiasts, and Meadowlark, offering a casual, softer and more rustic look, the company noted.
On January 23 from 4 p.m. to 6 p.m. at its Las Vegas World Market Center showroom B-1201, Office Star plans to conduct an open house for all who are interested in checking out Curia & Co. firsthand.
Rick Blumenthal, Office Star president, said, “We listened to our customers and recognized a gap in the furniture market for quality, on-trend collections offered at a compelling pricepoint. Pricing, development and distribution are engineered so these businesses can compete with the mass and online markets that are so alluring to consumers.”
Jack Johnson, Office Star vp/residential furniture markets, added, “Our goal going into this project was to create a more sophisticated, collection of furnishings with real substance for Curia & Co: an ensemble of well-conceived pieces, designed with quality and elevated details that are usually not found in products in this price sector. I think we hit it out of the park with our first two collections.”
