This is part one of a special, four-part web series showcasing exclusive consumer research and analysis from the HomeWorld Forecast 2018 survey. The series, sponsored by Casabella, examines consumer purchase expectations for stick goods and cleaning tools. Scroll through charts by clicking on the arrow icons. Click here to receive the complete HomeWorld Forecast 2018 supplement.
Consumers’ looking to stick goods to support their healthy lifestyles at home is expected to continue into 2018, the 2018 HomeWorld Business Forecast survey revealed. Nearly 50% of consumers are extremely, very or somewhat likely to make a stick goods purchase in the coming 12 months.
The survey also revealed that shoppers are again opting for convenience when tasked with cleaning. For example, 31.5% of respondents stated that cleaning tools that use disposable cloths or pads would be their next most likely cleaning tool purchase.
When it comes to brooms and mops, the second and third most likely cleaning tool purchase for consumers, according to the survey, angled brooms and microfiber mops are the most popular choice moving into the new year. The cleaning tools garnered 62.7% and 53.6% of respondents in their respective categories.
Quality and performance again rank as the most important factor to consumers when purchasing stick goods with 41.3% of consumers, while brand continues its decline. Only 2.6% of consumers stated that brand was the most important factor for purchasing.
The survey also revealed that many consumers are shopping brick-and-mortar for their stick goods, and 45% of consumers stated that in-store elements have the greatest influence on their purchase. 51.4% of consumers stated that information and photos on product packaging is the most important of those elements.
Consumers Embrace Mid-Range Cleaning Tool Prices – Part 2
DIY Retailers Gain Ground As Top Stick Goods Choice – Part 3
Generations Aligned On Cleaning Tools – Part 4
