Pottery Barn has unveiled its fall 2017 collection and has launched the home goods lineup with an integrated marketing campaign.
The collection, including home décor and tabletop, is said to offer new aesthetics at a broader range of pricepoints to meet the needs of customers seeking different styles, from updated traditional to globally-inspired, rooted in Pottery Barn’s casual, relaxed lifestyle.
The fall collection also marks the debut of Artisanal Vintage, a new lineup that juxtaposes romantic, vintage-inspired florals with industrial metals, the company said.
To support the collection, Pottery Barn is launching an integrated marketing effort across catalog, website, digital, social media and stores with new tools and services to make it easy to explore and shop by style, price or room. Customers can find ideas and inspiration through new editorial features and video content including Shop by Style, curated website shop paths for each different aesthetic; One Item, Many Ways highlighting product versatility and quality; Work Your Way, a guide to designing a home office in any size space; Makeover Takeover stories showing real-life design solutions; curated shops that reflect key trends of the season; and the expansion of the 360 Spin feature that will now include more than 450 furniture styles.
“Our customers are at the core of everything we do, and we exist to inspire and serve them. Last year, we embarked on a journey to dive deeper into understanding what our customers love about us and what we could offer to make their Pottery Barn experience even better,” said Marta Benson, president, Pottery Barn. “The fall collection reflects these new insights, representing an evolution of the brand to embrace a wider range of aesthetics and pricepoints, as well as a fresh approach to storytelling in our marketing to help us attract new customers.”
Pottery Barn’s fall 2017 collection is now available online and in stores nationwide.
