Publix and Instacart are expanding their partnership to roll out the same-day grocery delivery service across the supermarket’s Southeast market.
Instacart and Publix are currently delivering in Florida (Daytona Beach, Ft. Lauderdale, Ft. Myers, Jacksonville, Melbourne, Miami, Naples, Orlando, Sarasota, St. Petersburg, Tallahassee, Tampa and West Palm Beach), Georgia (Atlanta), South Carolina (Columbia), North Carolina (Charlotte, Durham and Raleigh) and Tennessee (Knoxville and Nashville). Instacart has created nearly 2,800 new jobs in these regions, according to Publix.
Publix is expanding the existing Instacart service over the next five months to bring Publix grocery delivery to markets in Alabama (Birmingham, Dothan, Huntsville, Mobile and Montgomery), Florida (Cape Coral, Crestview, Ft. Pierce, Gainesville and Panama City), Georgia (Albany, Augusta, Macon and Savannah), North Carolina (Asheville, High Point, Wilmington and Winston-Salem), South Carolina (Charleston, Greenville, Hilton Head Island, Myrtle Beach and Spartanburg), Tennessee (Chattanooga) and Virginia (Richmond). By 2020, Publix and Instacart are committed to offering same-day home delivery from all Publix market areas.
“We selected Instacart because we knew their approach and expertise would deliver a high-quality experience for our customers,” said Laurie Douglas, Publix svp/chief information officer. “The overwhelming response of our customers has proven that Instacart and Publix are a strong and dynamic team. We are excited to take the next steps in building our unique relationship to dramatically grow the service in our markets.”
