QVC is teaming up with actress Catherine Zeta-Jones on a new home collection, dubbed Casa Zeta-Jones.
The retailer noted that the actress developed a passion for design during childhood in Wales with a seamstress mother and from her lifetime of travel. Beside the Welsh and global influences inherent in the collection, designs are inspired from old Hollywood, and blend luxury and opulence with functionality and versatility, the company said. In its initial launch, the home collection will include bedding, bath towels, table linens and rugs designed to complement a wide range of styles and spaces.
QVC scheduled the Casa Zeta-Jones collection to debut on a September 28 broadcast at 10 a.m. and 10 p.m., eastern time.
“We have been truly impressed not only by Catherine’s luxurious design aesthetic, but her keen eye for detail as well,” said Doug Howe, evp/merchandising for QVC. “Her dedication to perfection is evident in even the smallest details of each item, and we are confident our customers will be both enthralled by her collection and amazed at the ease with which it transforms the home.”
