Our readers probably have already noticed a new homeworldbusiness.com launched in early August, representing an exciting direction in how we present our ever-expanding digital content.
The overall approach defining our web content and its interaction with our print magazine remains largely unchanged.
Digital Realms
Our digital presentation is not merely an electronic surrogate to our print content. Print and digital reinforce each other.
A robust, in-depth, living-color print publication is vital as a multi-sensory foundation for the HomeWorld Business brand of editorial authenticity and leadership counted on by an industry that itself remains dedicated to sustaining the virtue of allowing consumers to touch, feel and see what they are about to buy.
But, we embrace that our readers also expect their experience with our content to progress effectively into their digital realms.
With that, the new homeworldbusiness.com platform is not only intended to be easier on the eye at first glance with its increased use of photos and cleaner overall layout. What’s evident as you click deeper into the site is its responsive design, which optimizes the content presentation for reading on every device, from desktops and laptops to, more necessarily, smartphones and tablets.
[Note to companies in this business: If you haven’t redeveloped your websites, especially those with e-commerce capabilities, using a responsive design platform, don’t hesitate any longer.]
Enhanced news categorization on the refreshed HomeWorld site helps guide readers through content pertinent to their customized needs. They’ll discover more video coverage and new features, including convenient access to industry data; blogs and commentary; executive profiles; web-exclusive special reports; an archive of print and digital stories; social media posts; and more.
SEO ‘Stickiness’
A significant behind-the-screen advantage of the redesigned site is its SEO “stickiness,” which extends and elevates the reach of our content by connecting it more effectively to web search platforms.
The redesign also provides a more vibrant setting for traditional digital advertising placement and an expanded program of sponsored content campaigns custom-developed by our editorial and marketing teams.
We’re proud of HomeWorld’s 27-year heritage of serving the industry with an innovative approach to housewares news and information. In today’s on-the-go marketplace, being more innovative also means being more responsive to our readers.
Specialized Content
Our print platforms remain a sturdy anchor for the type of authoritative, in-depth coverage on which this industry relies. However, the housewares business depends on our digital platforms more and more everyday, not just for the latest news updates, but also for on-demand access to more analysis, multi media and specialized content not found in our print pages.
A responsive website should be as much about the value of that content as the way it looks on a smartphone.
