J.C. Penney’s decision earlier this year to shut 138 stores is apparently having a positive impact on sales at these locations.
CNBC reported that the Plano, TX-based department store retailer has postponed liquidation sales and store closing schedules as a result of strong traffic and sales at the stores slated to be shut.
Daphne Avila, a J.C. Penney spokesperson, told CNBC that the response from shoppers is not uncommon as consumers in the area of a store slated to close may visit the store in hopes of finding a bargain or just for nostalgic reasons.
Liquidation sales, which were slated to begin April 17, will now start May 22. The 138 stores are scheduled to close by July 31.
When announcing the store closures in February, J.C. Penney chairman and CEO Marvin Ellison said the locations account for approximately 14% of the retailer’s store portfolio, but less than 5% of total annual sales.
