The shopping habits of Millennials continue to be closely examined by tableware suppliers and retailers alike, with each working to get a good read on what has so far proven to be an enigmatic group of shoppers.
HomeWorld’s Forecast 2017 Consumer Survey conducted by NPD Group offered some unique insights into the types of dinnerware and glassware that female shoppers ages 18 to 35 are looking to purchase.
Although this younger consumer group has shown tendencies that lean more traditional, they are more apt to seek designs in dinnerware that are simple and contemporary.
In the HomeWorld survey, nearly six in 10 female Millennial shoppers said they would likely purchase dinnerware that featured a solid/single color pattern. Within the glass beverageware category, nearly 54% of female Millennials said they would likely purchase tumblers. That figure far exceeds other categories including wine glasses and beer glasses.
Female Millennials are also quite clear on which department store they would shop for their tableware needs with one-third choosing Kohl’s as the department store of choice for their tableware needs.
