Crate & Barrel has teamed up with actress and producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off with the launch of Crate & Barrel’s holiday advertising campaign.
Target is positioning the marketing support for the launch of its Project 62 furnishings line.
Target is launching a marketing initiative to promote the dozen new brands it has debuted over the past two years, including the Project 62 home furnishings label.
Hayneedle.com has launched its first national advertising campaign entitled “For the Love of Home,” which is focused on domestic comfort in a sometimes cold world.
According to eMarketer, teen girls 13 to 17 years of age are less likely to trust advertising than boys in the same age range.
Krups is launching a multi-pronged promotional program that includes consumer print, television and digital advertising in an effort to broaden the brand’s reach and introduce its products to a broader consumer base, officials with the company said.
Walgreens Boots Alliance is partnering with communications services firm WPP and selected a team of WPP agencies to develop a comprehensive marketing strategy for its retail and wholesale businesses as well as its health and beauty product brands.
Shopbop.com, a digital retailer focused on women, is launching the fourth installment of a targeted celebrity and brand ambassador holiday campaign, #HolidayHowTo with actress Kate Bosworth.
The Dallas Market Center has appointed advertising and media industry veteran, Greg Joselove, to the post of vp/publishing.
At Home is partnering with HGTV on a marketing campaign to promote its home décor offering as an affordable and stylish shopping option for consumers.
O-Cedar is launching a social media campaign designed to reach parents who have shifted their cleaning habits to the back-to-school season.
Following Home Skinovation’s Silk’n Not Shaven promotion, which premiered on social media earlier this year, the company has now launched…
With the back-to-school shopping season in full swing for many across the U.S., Target has enlisted students to oversee its…
Wal-Mart Stores has launched a strategic advertising partnership with the Publicis Groupe and has dropped its marketing ties to The…
Wayfair has debuted a new television commercial that was entirely written, produced and performed by the company’s employees. The new…
Wayfair has rolled out Magellan, a proprietary display advertising platform designed by the company that is said to enhance the…
Frank Mulcahy has joined Wayfair as director of media solutions. He will lead the advertising sales and service teams for…
Meijer is meshing its social media efforts with an upcoming promotion that will give its shoppers a chance to appear…
Blueair has launched its first digital marketing and advertising campaign in the U.S. in a move to boost awareness of…
As the Academy Awards ceremony approaches, Kohl’s, for the first time, will be the exclusive retail sponsor of the Oscars,…
