Set Your Sights Beyond Millennials
HomeWorld Business was an early adopter in identifying the unique marketing challenge and opportunity for housewares that is the Millennial generation.
baby boomers
2017 Generational Marketing Report – Part 1: Baby Boomers
At a time when retailers and housewares suppliers alike are hyper-focused on marketing their products and services to Millennials, several other generations, both older and younger, have considerable buying power and deserve attention from the housewares industry.
2017 Generational Marketing Report – Part 2: Generation Z
At a time when retailers and housewares suppliers alike are hyper-focused on marketing their products and services to Millennials, several other generations, both older and younger, have considerable buying power and deserve attention from the housewares industry.
ICSC: Last Minute Shoppers Signal Christmas Eve Sales
While Super Saturday has passed, the International Council of Shopping Centers sees last minute retail sales potential right until Christmas Eve.
Prosper: Consumer Confidence Rises
According to Prosper Insights & Analytics, consumer sentiment leapt higher in early December when 54.5% of respondents in the company’s research said they were confident or very confident in the prospects for an improving economy, up from 42.7% in early November.
Wahl: Millennials Embrace Home Haircutting
In a new consumer survey, Wahl set out to uncover if men still know how to perform tried and true skills and whether they are embraced by today’s younger generation, Millennials.
Booming Business In The Age Of Aging
Most would agree “millennials” and “disruption” are among the most influential marketing buzzwords at the moment.
Best Buy Survey Reveals Tech Disconnect Between Parents, Kids
According to a Best Buy study, Millennials and their parents, even if they agree on some things, don’t necessarily concur when it comes to technology purchasing and use.
High Point Market Slates ‘Aging In Place’ Design Seminars
Partnering with the American Society of Interior Designers, the upcoming Fall High Point Market will feature a design-focused look at the aging in place movement among Baby Boomers in its Design Viewpoints Series seminars.
Wayfair Home Report Underscores Millennial Emergence
Setting up households is driving Millennial purchasing today, according to Wayfair’s At Home study, which makes that demographic a prime consideration for home goods retailers and vendors across the board.
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