eMarketer: Back To School Sales To Reach New Heights
Back-to-school shopping season sales in the U.S., covering the July to August timeframe, will grow by 4%, according to the latest forecast from market research firm eMarketer.
back-to-college
J.C. Penney Launches Dorm Shops
While students across the country are prepping for summer, J.C. Penney already has its sights set on the back-to-school/college selling season with the launch of dorm shops.
Social Media Stylists Promote Target College Dorm Looks
Target has tapped three social media fashionistas to develop dorm room looks it will promote online, each a different style set to attract more young consumers to its assortment.
Rite Aid Features Dorm Essentials In Back-To-School Marketing
Dorm supplies are a key element in the Rite Aid back to school/college effort this…
Rite Aid Features Dorm Essentials In Back-To-School Promotion
Dorm supplies are a key element in the Rite Aid back-to-school marketing effort this year.…
NRF: Back-To-School Spending To Rise
Retailers looking for a rebound from sluggish first half retail sales may have a glimmer…
Mintel: Back-To-School Spending May Stagnate
A study from market research firm Mintel indicates that 52% of parents plan to spend…
Back-To-School Promotions Drive Digital Coupons From Dollar General
Dollar General has introduced what it dubbed the “Fast Way to Save” digital coupon program…
Lava Lamps, Drinkware Lead Spencer’s Top-5 Dorm Items
Summer may have just started, but Spencer’s Gifts is already looking toward the start of…
Staples Debuts Student-Designed Back-To-School Product Line
Staples is expanding its assortment of back-to-school products with several items that were designed by…