eMarketer: Back To School Sales To Reach New Heights
Back-to-school shopping season sales in the U.S., covering the July to August timeframe, will grow by 4%, according to the latest forecast from market research firm eMarketer.
back to school
J.C. Penney Launches Dorm Shops
While students across the country are prepping for summer, J.C. Penney already has its sights set on the back-to-school/college selling season with the launch of dorm shops.
Staples, Katy Perry Honor Teachers And Students
Once again, Staples has teamed with singer Katy Perry in a program to support teachers and students.
Staples Tests Mobile Back-To-School Shopping List
In a new technology initiative, Staples has launched a beta test available on its mobile iOS app that allows consumers to send photos of back-to-school lists via the company’s Easy System and, as a result, prompt shoppers to populate their shopping carts with the products listed.
Target Offering One-Day Store, Web Discount
With consumers shopping for back-to-school needs and possibly looking for items for an end-of-summer Labor Day weekend celebration, Target is offering a 10% off coupon that can be used on nearly all products purchased in store or online.
A.T. Kearney: Back-To-School Sales Could Improve
After conducting a study of adults planning to shop for back-to-school merchandise, A.T. Kearney, a strategy and consulting firm, said that almost 80% of consumers plan to spend the same or more on back-to-school shopping this season versus the 2015 period, despite a 3.4% drop in consumer confidence from this time a year ago.
O-Cedar Launches Social Media Campaign
O-Cedar is launching a social media campaign designed to reach parents who have shifted their cleaning habits to the back-to-school season.
Social Media Stylists Promote Target College Dorm Looks
Target has tapped three social media fashionistas to develop dorm room looks it will promote online, each a different style set to attract more young consumers to its assortment.
Rite Aid Features Dorm Essentials In Back-To-School Promotion
Dorm supplies are a key element in the Rite Aid back-to-school marketing effort this year.…
Rite Aid Features Dorm Essentials In Back-To-School Marketing
Dorm supplies are a key element in the Rite Aid back to school/college effort this…
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