J.C. Penney Launches Dorm Shops
While students across the country are prepping for summer, J.C. Penney already has its sights set on the back-to-school/college selling season with the launch of dorm shops.
college
A.T. Kearney: Back-To-School Sales Could Improve
After conducting a study of adults planning to shop for back-to-school merchandise, A.T. Kearney, a strategy and consulting firm, said that almost 80% of consumers plan to spend the same or more on back-to-school shopping this season versus the 2015 period, despite a 3.4% drop in consumer confidence from this time a year ago.
Social Media Stylists Promote Target College Dorm Looks
Target has tapped three social media fashionistas to develop dorm room looks it will promote online, each a different style set to attract more young consumers to its assortment.
Rite Aid Features Dorm Essentials In Back-To-School Marketing
Dorm supplies are a key element in the Rite Aid back to school/college effort this…
Walmart Touts Pickup Service For Back-To-School Supplies
Walmart said it has listed more than 200 back-to-school supply products on its pickup service…
Rite Aid Features Dorm Essentials In Back-To-School Promotion
Dorm supplies are a key element in the Rite Aid back-to-school marketing effort this year.…
Survey: E-Commerce Gets High Marks For Back-To-Campus Shoppers
Students shopping for back to campus expect to spend more online, according to a study…
Trend, Value Focus Kmart Back-To-School Push
Kmart is launching a range of initiatives to promote itself as a trend-smart, value-conscious retailer…
Furniture, Storage Key In Office Depot Back-To-School Promotion
With the Fourth of July holiday now in the rearview mirror, Office Depot is gearing…
Staples Debuts Designed By Students Collection
Staples has debuted its 2016 Designed by Students collection of school supplies developed through an…
1 2 3 Next