Set Your Sights Beyond Millennials
HomeWorld Business was an early adopter in identifying the unique marketing challenge and opportunity for housewares that is the Millennial generation.
demographics
2017 Generational Marketing Report – Part 1: Baby Boomers
At a time when retailers and housewares suppliers alike are hyper-focused on marketing their products and services to Millennials, several other generations, both older and younger, have considerable buying power and deserve attention from the housewares industry.
2017 Generational Marketing Report – Part 2: Generation Z
At a time when retailers and housewares suppliers alike are hyper-focused on marketing their products and services to Millennials, several other generations, both older and younger, have considerable buying power and deserve attention from the housewares industry.
NPD: Men’s Facial Skin Care Category A Growing Opportunity
NPD Group’s recently released market research, the 2015 Men’s Grooming Consumer Report, noted that while…
Millennials & Baby Boomers Lead City Living Movement
From San Francisco on the West Coast to Brooklyn on the East Coast, an urban…
IRI Research Identifies Millennials’ Diverse Lifestyles
IRI market research into Millennials suggests they should not be viewed simplistically. That being said,…
XO Group Reveals 2015 LGBTQ Wedding Study Results
LGBTQ couples are hosting intimate weddings, with a focus on the guest experience and personalized…