Apple Overtakes Fitbit Wearables Market Lead
In the first quarter of 2017, Apple captured 16% global wearables market share and overtook Fitbit to become the world’s largest wearables vendor, according to market research firm Strategy Analytics.
Fitbit
Fitbit Reports Net Loss In Q1
Fitbit reported a decline in revenue and a net loss in its first quarter, as the wearables company saw demand contract in North America.
Fitbit Adjusts Leadership Team, Realigns Focus
Fitbit, Inc. said it has enacted changes to its senior leadership team and is preparing to reorganize the business in an effort to reignite growth and return to profitability.
Fitbit Introduces Alta HR Fitness Tracker
Fitbit has introduced its Alta HR fitness tracker with PurePulse heart rate technology, which is said to be a miniaturization of its heart rate tracking technology, in order to launch its slimmest tracker to date. It has also unveiled two new sleep tools featured in the device.
Fitbit Enhances Development With Pebble Acquisition
Fitbit has acquired specific assets of Pebble, including key personnel and intellectual property related to software and firmware development.
Fitbit Sales Rise In Q3
Fitbit grew its sales in the third quarter, as the company continued to expand its wearables assortment.
Kohl’s Expands Healthy Living Portfolio
Kohl’s has entered into a new partnership with six healthy living ambassadors to offer motivating wellness experiences and personalized content to consumers
Fitbit Expands Wearable Fitness Assortment
Fitbit has introduced two new fitness tracker wristbands and released a new immersive Adventures challenge.
Fitbit Appoints Pellegrini VP/Digital Health
Fitbit has appointed Adam Pellegrini as vp/digital health, beginning September 6.
Fitbit Adds Sleep Tools To Fitness Trackers
Fitbit has released a set of sleep tools for its fitness trackers to help users…