Apple Overtakes Fitbit Wearables Market Lead
In the first quarter of 2017, Apple captured 16% global wearables market share and overtook Fitbit to become the world’s largest wearables vendor, according to market research firm Strategy Analytics.
In the first quarter of 2017, Apple captured 16% global wearables market share and overtook Fitbit to become the world’s largest wearables vendor, according to market research firm Strategy Analytics.
Fitbit reported a decline in revenue and a net loss in its first quarter, as the wearables company saw demand contract in North America.
Garmin has added to its vívosmart lineup of fitness trackers with the launch of the vívosmart 3, an activity tracker with an ultra-slim design and new tracking features.
Gold’s Gym has entered into a partnership with C+A Global to develop Gold’s Gym’s own line of small kitchen appliances such as blenders, juicers, healthy grills along with a line of protein powders.
According to the NPD Group Connected Intelligence wearables industry overview and forecast, while overall activity tracker ownership continues to see growth, up more than 11 million devices in the second quarter compared to the year prior, the most substantial growth in the category includes devices with heart rate monitors.
Fitbit has introduced two new fitness tracker wristbands and released a new immersive Adventures challenge.
Fitbit has appointed Adam Pellegrini as vp/digital health, beginning September 6.
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