The Bon-Ton is looking to attract last-minute holiday season shoppers to its stores by giving away $1 million in gift cards.
Early returns from Black Friday and the Thanksgiving holiday weekend sales were strong as initial data shows more consumers were shopping online for their gift-giving needs.
Nearly 7 in 10 Americans said they are planning to or considering shopping over the Thanksgiving holiday weekend, according to a survey from the National Retail Federation.
The clock had barely ticked past midnight on November 1 and several retailers, in announcing holiday season sales, were tripping over themselves like Black Friday shoppers trying to buy a new television.
As the calendar turned to November, several major retailers quickly turned their focus to the holiday shopping season, offering discounts weeks before Black Friday.