marketing

Appliances Newell, Crock Pot
Newell Honored For ‘This Is Us’ Crock-Pot Marketing Campaign

When Jack Pearson, a popular character in the NBC hit TV show “This Is Us,” died on the show as the result of a house fire that appeared to be caused by a faulty slow cooker, many of the show’s loyal fans reacted negatively, saying they would never use their Crock-Pot again.

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Trade Shows ny now_atmosphere
NY Now Readies Seminar Program For Summer Market

Registration is now open for NY Now’s summer 2018 seminar program. NY Now will take place Sunday, August 12 through Wednesday, August 15, at the Jacob K. Javits Convention Center in New York City.

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Appliances
SodaStream Celebrates Pride Month With Limited Edition Bottles

In celebration of Pride Month, SodaStream has released its limited edition, collectible “Love is Love” bottles, portraying same-sex families. The bottles are promoted by an animated video.

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Retail
T.J. Maxx Brings Back The Maxx You Project

T.J. Maxx is bringing back its The Maxx You Project, which is designed to serve as a community that encourages women to embrace their individuality but do so together, according to the retailer.

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Retail
Electronic Retailing Association Shuts Down

The Electronic Retailing Association, which represented the direct-response industry since 1990, cited financial difficulties in shutting down operations June 1.

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Retail
Marshalls Billboard Promotes Father’s Day Gift-Giving

Marshalls has come up with a unique promotion designed to demonstrate that it can be a destination for Father’s Day and other gift-giving occasions.

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Retail jc penney, J.C. Penney
J.C. Penney Launches Bonus Bucks Promotion

Just in time for Father’s Day, J.C. Penney is launching its first Bonus Bucks event, inviting customers to earn Bonus Bucks from June 14 to 17 and redeem their Bonus Bucks from June 14 to 20.

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Organization & Cleaning
Libman Kicks Off Third Retail Store Tour

The Libman Company is taking to the highway for a third straight year with its “Embrace Life’s Messes” tour that will travel to 255 retail locations in the U.S. and, for the first time, extend into Canada.

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Retail QVC, HSN, retail
Qurate Reinforces Executive Team

Qurate Retail has made several executive appointments for the Qurate Retail Group, which comprises eight retail brands: QVC, HSN, Zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements.

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Retail
Best Buy Launches Branding Campaign

Best Buy is launching a new branding campaign. The campaign kicks off following several years of a turnaround plan and as the electronics retailer looks ahead to its Best Buy 2020 growth strategy.

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Trade Shows dallas market
Dallas Market Center Appoints Barton EVP/Marketing

The Dallas Market Center has appointed Penni Barton as executive vice president, marketing.

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Retail
True Value, ACON Complete Investment Deal

True Value Company and ACON Investments have finalized a new strategic partnership, which the companies said will accelerate the transformation of True Value and create the only branded national hardware wholesaler without a membership requirement.

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Retail
Hudson’s Bay Appoints Harlam Chief Marketing Officer

Hudson’s Bay Company has appointed Bari Harlam as chief marketing officer, effective immediately.

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Gadget & Kitchen Tools
Coravin Taps Morrison As Chief Marketing Officer

Coravin has named Rob Morrison chief marketing officer of the wine preservation system company. 

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Cookware & Bakeware
Bialetti To Sponsor ‘Fabio’s Kitchen’

Bialetti will once again be the premier sponsor of Chef Fabio Viviani’s “Fabio’s Kitchen,” an online cooking show, now in its second season.

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Retail
Macy’s Pushes Growth Strategy To Build On Gains

In a fourth quarter conference call discussing a period when the retailer’s earnings beat Wall Street expectations, Jeffrey Gennette, Macy’s chairman and CEO, outlined how the company is executing its North Star growth strategy.

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Cookware & Bakeware
Tasty And Walmart Expand Partnership With New Cookware Line

Tasty, the food-centric brand from BuzzFeed, has launched a new cookware line that will be available exclusively at Walmart and Walmart.com.

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Home Décor
Adesso Video Promotes Theremin Luminaire

Adesso, in marketing its gesture-controlled Theremin wall washer luminaire, has developed a concise but informative video to educate consumers about the novel product. 

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Retail amazon_fulfillmentcenterupdated
One Click Retail: Key Trends Invigorating Amazon Sales

E-commerce analytics firm One Click Retail has identified five key trends driving sales at Amazon.com, pointing out factors that are impacting the home goods sector.

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