Libman Kicks Off Second Annual Retail Tour
The Libman Company is taking to the highway for a second straight year with its “Embrace Life’s Messes” tour that will travel to 171 retail locations in over 20 U.S. cities this summer.
marketing
Macy’s Readies Fourth Of July Fireworks Show
The 41st annual Macy’s 4th of July Fireworks event will showcase a 25-minute display featuring never-before-seen shells and effects.
Kuhn Rikon Appoints Polkinghorn Marketing Manager
Kuhn Rikon has appointed Jonathan Polkinghorn marketing manager.
J.C. Penney Names Grebstein Chief Marketing Officer
J.C. Penney has named Marci Grebstein as the company’s executive vice president, chief marketing officer, effective in June.
Electrolux Names Hygrell Chief Marketing Officer
Electrolux has appointed Lars Hygrell, currently svp/marketing and brands within the business area of major appliances Europe, Middle East and Africa, as chief marketing officer.
Krups Launches Consumer Ad Campaign
Krups is launching a multi-pronged promotional program that includes consumer print, television and digital advertising in an effort to broaden the brand’s reach and introduce its products to a broader consumer base, officials with the company said.
Cuisinart’s Rodgers Named Hall Of Femme Honoree
Mary Rodgers, director of marketing communications at Cuisinart, has been selected as a Direct Marketing News 2017 Hall of Femme honoree.
Walgreens Boots Enters Global Communications Pact With WPP
Walgreens Boots Alliance is partnering with communications services firm WPP and selected a team of WPP agencies to develop a comprehensive marketing strategy for its retail and wholesale businesses as well as its health and beauty product brands.
At Home Names Sheetz Chief Marketing Officer
At Home has appointed Ashley Sheetz chief marketing officer.
Albertsons Appoints Iyengar SVP/Digital Marketing
Albertsons Companies has appointed Narayan Iyengar as svp/digital marketing and e-commerce.