Set Your Sights Beyond Millennials
HomeWorld Business was an early adopter in identifying the unique marketing challenge and opportunity for housewares that is the Millennial generation.
millennials
2017 Generational Marketing Report – Part 1: Baby Boomers
At a time when retailers and housewares suppliers alike are hyper-focused on marketing their products and services to Millennials, several other generations, both older and younger, have considerable buying power and deserve attention from the housewares industry.
2017 Generational Marketing Report – Part 2: Generation Z
At a time when retailers and housewares suppliers alike are hyper-focused on marketing their products and services to Millennials, several other generations, both older and younger, have considerable buying power and deserve attention from the housewares industry.
SmarterHQ: Millennials Still Favor Store Shopping
According to a new report from SmarterHQ, a multichannel behavioral marketing platform, half of Millennials actually prefer shopping in-store.
Prosper: Consumer Confidence Slide Continues
Consumer confidence in a strong economy going forward continued its slide in early February when a Prosper Insights and Analytics survey pegged it down two points from a similar study in early January, with the proportion of consumers looking forward to good financial news at 50.1%.
ICSC: Last Minute Shoppers Signal Christmas Eve Sales
While Super Saturday has passed, the International Council of Shopping Centers sees last minute retail sales potential right until Christmas Eve.
Prosper: Consumer Confidence Rises
According to Prosper Insights & Analytics, consumer sentiment leapt higher in early December when 54.5% of respondents in the company’s research said they were confident or very confident in the prospects for an improving economy, up from 42.7% in early November.
More Consumers Shop Thanksgiving Weekend, But Spend Less
Early results from holiday shopping over the Thanksgiving weekend were a mixed bag as more consumers visited their favorite stores and websites, but spent less on average, according to the National Retail Federation.
Wahl: Millennials Embrace Home Haircutting
In a new consumer survey, Wahl set out to uncover if men still know how to perform tried and true skills and whether they are embraced by today’s younger generation, Millennials.
NPD: More Consumers Will Shop Online During The Holidays
More than seven in 10 consumers will shop online for at least some of their holiday season needs, with nearly 80% of Millennials saying they will use the Internet to address their gift-giving needs, according to The NPD Group’s 2016 Holiday Purchase Intentions Survey.
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