Survey: Back-To-School Digital Sales Gain
Based on credit and debit card data, Bank of America said consumers are spending more online this year in the back-to-school season.
shopping
SmarterHQ: Millennials Still Favor Store Shopping
According to a new report from SmarterHQ, a multichannel behavioral marketing platform, half of Millennials actually prefer shopping in-store.
Consumer Confidence Rises In July
The Conference Board Consumer Confidence Index, which had declined marginally in June, improved in July. The Index now stands at 121.1, up from 117.3 in June. The Present Situation Index increased from 143.9 to 147.8, while the Expectations Index rose from 99.6 last month to 103.3.
NPD: Back-To-School Shoppers Weigh Practical Preferences
Practical considerations about price, convenience and product quality are paramount when consumers consider where and how to do their back-to-school shopping, whether in-store or online, according to the new back-to-school report from The NPD Group.
Survey Finds Retailers Investing More In Back-To-School
Retailers are getting an earlier start on the back-to-school selling season this year and plan to invest more in marketing efforts to consumers, a recent report from RetailMeNot revealed.
NRF: Back-To-School Spending Could Hit Record Levels
Consumers heading to their favorite stores to shop for their back-to-school/college needs are expected to increase their spending from 2016, according to the National Retail Federation’s annual consumer survey.
Wanting Macy’s To Be Something More
If imitation is indeed the most sincere form of flattery, then there are a few retailers that should feel good about themselves.
NPD: Consumers Shopping Earlier For Back-To-School Needs
While August remains the busiest month of the year for back-to-school shopping, a growing number of consumers are hitting the stores earlier for their school needs, according to a recent study by The NPD Group.
Euclid Analytics: Shoppers Not Ready For Technology To Take Over Stores
Euclid Analytics, in its “Evolution of Retail, 2017 Men vs. Women Shopper Report,” asserted that, although gender-based differences in mobile engagement exist, both men and women demonstrate a lack of enthusiasm for a store run solely by technology.
Consumer Confidence Dips In May
The Conference Board Consumer Confidence Index slipped slightly in May, following an April decline.
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