Survey Finds Retailers Investing More In Back-To-School
Retailers are getting an earlier start on the back-to-school selling season this year and plan to invest more in marketing efforts to consumers, a recent report from RetailMeNot revealed.
social media
Perfect Company Launches Perfect Bake Time Video Series
Perfect Company has teamed up with Rushion McDonald, executive producer of the “Steve Harvey” talk show and award-winning home baker, to launch “Perfect Bake Time with Rushion McDonald.”
Michaels, Pinterest Team On Home Decor Project Kits
In a move that brings together social media, interest in kit-based activities and family project endeavors, Michaels and Pinterest have partnered to launch Make It Kits. The kits include all the necessary supplies to help anyone from a beginner to a more experienced crafter tackle trending projects posted on the social media site.
Engagement Labs: Word Of Mouth Still Counts
For the past few years, brand marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram could entice consumers to engage with brands and make purchase decisions but, the reality of the situation is much more complex, according to Engagement Labs.
All-Clad Celebrates Partnership With Chef Keller
In celebration of its decade-long relationship with chef Thomas Keller, All-Clad is bringing new cookware to the market and is launching a new social media campaign.
Emile Henry Hosts ‘Bread Makes The Meal’ Contest
Emile Henry has launched the “Bread Makes the Meal” giveaway. The social media contest will run until November 17, which is National Homemade Bread Day.
Chefman Launches Club Chefman
Small electrics supplier Chefman has officially launched Club Chefman, an online resource that allows consumers to obtain recipes to be used with the company’s appliances while also interacting with a professional chef who will answer cooking-related questions.
Neoflam Launches New Website
In preparation for the fourth quarter of the year, Neoflam has launched a new website and marketing initiatives to increase its cookware brand presence in the U.S. market.
O-Cedar Launches Social Media Campaign
O-Cedar is launching a social media campaign designed to reach parents who have shifted their cleaning habits to the back-to-school season.
Social Media Stylists Promote Target College Dorm Looks
Target has tapped three social media fashionistas to develop dorm room looks it will promote online, each a different style set to attract more young consumers to its assortment.
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