Target is expanding the new Hearth & Hand with Magnolia collection as it aims to make a post-holiday season push. The collection is in partnership with the home and lifestyle brand Magnolia, founded by Chip and Joanna Gaines of “Fixer Upper” fame.
The exclusive collection, which features the Gaines’ signature modern farmhouse aesthetic, debuted at Target in November with a focus on home décor and tabletop. The collection marks Magnolia’s first collaboration with a retailer, and will be a multi-year partnership. The Magnolia Hearth & Hand collection includes more than 300 items, including home décor, tabletop and holiday gift products.
Next week marks the collection’s first refresh at Target, with 140 new items selected for a “post-holiday update” for the home, the retailer noted. The new items include home décor and tabletop pieces such as galvanized metal plant stands, glass and terracotta cloche bell jars, updated faux florals and greenery, and dishware. Tabletop items feature spring colors such as blues and golds.
The collection is also expanding into home office, introducing desktop calendars, planners, desk organization, file folders and holders.
Mark Tritton, Target evp/chief merchandising officer, noted at the time of the partnership announcement, “Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat.”
The new Hearth & Hand with Magnolia products will be available at all Target stores and Target.com beginning December 26, with prices ranging from 99 cents up to $129.99.