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Target Introduces Wallet Payment Function

Target is putting Wallet in its app as a new way to pay at checkout.

Wallet is launching in both Android and iOS versions of the Target app. With the Wallet function, shoppers can pay using their Target REDcard and apply Cartwheel program savings all in a single phone scan at checkout.

Target is touting checkout speed and savings, which includes the application of weekly ad coupons along with the Cartwheel deals and a 5% REDcard everyday discount, in promoting Wallet. In addition, shoppers using Wallet will soon have the ability to store and redeem Target gift cards.

“Wallet in the Target app makes checkout easier and faster than ever,” said Mike McNamara, Target’s chief information and digital officer.