Taylor Precision Products has introduced Filament Brands, the company’s new corporate brand, logo, and website. According to the company, the rebranding reflects both the evolution of the company as well as its vision and groundwork for the future.
Filament Brands will be home to Rabbit, RBT, Houdini, Chef’n, Vibe, Taylor Kitchen, Taylor Bath, Taylor Weather, Springfield, Salter, EatSmart and two new brands launching this spring.
“Over the past five years, we have truly differentiated ourselves within our industry. We’ve structured our best in class design, engineering, operations and marketing to offer products that are stylish and functionally relevant. Filament Brands, our new name, is an embodiment of our mission statement and emphasizes the strong creative and professional talents that our company possesses,” said Rob Kay, CEO, Filament Brands. “We approach our business differently than our competitors. Our success leverages a history of relentless customer focus and challenger mindset to redefine our future. It’s a very exciting time for the company.”
Filament currently sells its products in 50 plus countries and is sold everywhere from mass to independent gourmet retailers. All Filament brands aim to create best in class products for the home and provide a compelling value promise to the consumer, the company said.