CHICAGO— TeleBrands is unreeling its latest DRTV-supported garden hose— the stainless steel Hercules Hose.
TeleBrands also is extending its lineups of Hurricane Spin-branded cleaning tools with the new Hurricane Spin Broom; and it is augmenting its Red Copper cookware brand with the new, ceramic-lined Red Copper insulated coffee mug.
Hercules Hose features a heavy-duty, stainless steel outer casing with flexible, ribbed construction— similar to the design of some hand-held showerhead hoses. Hercules Hose is offered in 25- and 50-foot lengths, with included reels, set to retail at $19.99 and $39.99, respectively. The new hoses are scheduled for DRTV and retail launches in the March/April period, according to TeleBrands.
Hercules Hose widens the TeleBrands garden hose platform, which has been anchored by the expandable Pocket Hose, of which 70 million units have been sold, according to the company.
TeleBrands, meanwhile, has followed up its popular Hurricane Spin Mop with the new Hurricane Spin Broom, a cordless, lightweight broom featuring a spinning, triple-brush design to pull in debris. Swivel steering enhances maneuverability and a no-touch, large-capacity bin empties in seconds, according to TeleBrands.
The Hurricane Spin Broom is set for retail and DRTV launches in the May/June period at a $19.99 pricepoint.
The company also is widening the retail rollout of the recently launched Hurricane Spin Scrubber cordless scrubbing appliance.
The rechargeable, powered scrubber, which retails for $39.99, features a spinning cleaning head that generates 300 scrubs per minute to cut through soap scum, mildew, grime and dirt on indoor and outdoor surfaces without the use of harsh cleaning chemicals, according to TeleBrands.
The scrubber comes with three brush attachments— rounded, flat and cone-shaped— for use on a variety of household surfaces and in corners and crevices. An included extension arm assists with difficult-to-reach surfaces.
The company’s Red Copper Coffee Mug, presenting the same copper exterior color as its Red Copper non-stick cookware, is a travel mug with a ceramic lining designed to optimize coffee flavor.
The mug’s dual-wall construction seals in flavor while keeping beverages hot or cold for up to 12 hours, according to TeleBrands. The 16-ounce mug also offers no-tip/lift-up technology to prevent spills and a leak-proof lid, according to the company.
The Red Copper Mug is shipping now with a $19.99 pricepoint.
TeleBrands also is shipping the new Climb Cart stairs-climbing utility cart. The cart features a six-wheel design— three wheels on each side that rotate around the axis— to facilitate rolling up stairs when carrying water, luggage and other bulky, heavy loads.
Retailing at $29.99, Climb Cart is designed to carry up to 200 pounds, according to TeleBrands.
