At the 2010 Housewares Design Awards an independent judging panel selected the winning products based on superior design, appearance, function, originality and market appeal. The Housewares Design Awards are presented by HomeWorld Business, with educational support from the International Housewares Association and sponsorship by DuPont Teflon Housewares and the New York International Gift Fair. Products judged were introduced to the United States retail market between October 1, 2008 and September 30, 2009. No prototypes were allowed.