Walgreens Boots Alliance is partnering with communications services firm WPP and selected a team of WPP agencies to develop a comprehensive marketing strategy for its retail and wholesale businesses as well as its health and beauty product brands.
The partnership will produce Team WBA, an organization that will provide services including traditional and digital advertising, media investment management, promotion and relationship marketing, public affairs, media relations, and communications for the enterprise.
WPP will establish hub office locations for Team WBA in Chicago, London and New York, to support Walgreens Boots Alliance retail and Alliance Healthcare operations.
Stefano Pessina, executive vice chairman and CEO, Walgreens Boots Alliance, stated, “We have grown rapidly, so too have our marketing and communications needs, and this multi dimensional model and new way of working will better support our vision for the company and future growth plans. This more integrated way of working will help us to strengthen brand recognition, while unlocking potential synergies, creating increased efficiencies and helping streamline our activities globally.”
