Walgreens has launched Beauty Enthusiast, a new beauty club within its Balance Rewards loyalty program. Consumers who are cardholders who register for Beauty Enthusiast will gain additional rewards on beauty and personal care items, as well as other benefits.
The sign up is free, and Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath product purchases. Beauty Enthusiast members will have opportunities to receive free samples and will get exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year. In addition, members will receive a one-time digital coupon for 20 times everyday points on any beauty purchase to welcome them to the club.
Existing Balance Rewards members can join by simply confirming or adding their email address at checkout, or sign up on the retailer’s site and mobile app.
“Walgreens is continually looking for ways to enhance our customers’ beauty shopping experience and to provide greater value for our balance rewards members,” said Linda Filler, president of retail products and chief merchandising and marketing officer for Walgreens. “Beauty Enthusiast was created for our customer who enjoys our beauty and personal care offering and looks to us for additional benefits, product offers and recommendations. This natural extension of our loyalty program offers easy enrollment, more points and additional rewards to make feeling good easier.”
