Wayfair is expanding its presence in the realm of do-it-yourself television programming by joining forces with DIY Network’s “Tiny Luxury.”
The series showcases husband and wife duo, Tyson and Michelle Spiess, as they custom build luxurious, compact homes that can hit the highway, allowing their clients to live however they want, wherever they want. For the first time, Wayfair will furnish a room in four of the 250-square foot homes, with products ranging from sofas and bedroom sets, to throw pillows, rugs, and accent décor. Each episode of “Tiny Luxury” will feature a small home in the Pacific Northwest being built from start to finish.
“At Wayfair, we’re always delighted to work with innovative media partners like DIY Network to produce engaging and inspirational programming. Even a tiny space can be a home you love,” said Nancy Go, vp/brand marketing, Wayfair. “This project, in particular, is especially exciting, as small space living is on the rise and Wayfair’s vast selection of furniture and décor helps people get creative with what can work, regardless of style.”
Recently, Wayfair announced a collaboration with the HGTV series “Brother vs. Brother.” The home improvement and house flipping show will feature Jonathan and Drew Scott going head-to-head to see who can make the biggest profit, as they renovate two waterfront homes in Galveston, TX.
