J.C. Penney Launches Back-To-School Promotions

J.C. Penney is offering its customers a host of promotions and features to navigate the back-to-school shopping season.

The retailer has launched a redesigned mobile app, which offers a simplified shopping experience, as well as expanded its "buy online, pick up in store same day" option to all stores nationwide, the company said. More than 150,000 items on jcp.com are now available for same-day pick up at any J.C. Penney store, giving customers a head start on their back-to-school shopping lists.

“Back-to-school represents a fresh start and an opportunity for mom to prepare her kids for the new school year ahead. She wants her kids to feel confident and the key to doing that is to let them be themselves,” said Mary Beth West, chief customer and marketing officer for J.C. Penney. “Our marketing campaign and promotions will be aimed squarely at the modern American mom, who will be planning multiple shopping trips to take advantage of great savings, must-have styles and convenient digital experiences that make J.C. Penney worth shopping the entire back-to-school season.”

While much of the focus is on the apparel part of the business, the department store chain has dedicated space on its website to a dorm shop that includes a host of housewares. In the dorm shop, students heading back to campus are able to browse an array of products that include a host of small kitchen electrics, storage and organization, cooking and dining, bedding and room décor.