Macy's Chief Marketing Officer Reardon ResignsTuesday April 12th, 2016 - 4:42PM | | | | | | | | | | |
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Martine Reardon, Macy's chief marketing officer, is leaving the company effective May 13, after 32 years of service. In her career, Reardon rose through the ranks at Federated Department Stores and Macy's, beginning in the special events department at the now defunct Abraham and Straus. Reardon was named Macy’s chief marketing officer in 2012. She led Macy's marketing, including macys.com and the company’s advertising, creative development, social, mobile, and digital media, brand public relations, cause and tourism marketing, special events, media planning, consumer insights and data analysis for its 730 stores nationwide. Reardon has received the Power of Women to Make A Difference Award from the United Way of New York City, the Lifetime Mission Achievement Award from the American Heart Association, and the Matrix Award from the New York Women in Communications. She has served as Advertising Women of New York's honoree at its annual roast as well. "I am extremely proud of the work that I have led in building Macy's into an international omnichannel brand," Reardon said. "We have established a clear and compelling brand promise rooted in fashion, entertainment, pop culture, value and newness, and opened potential new avenues for growth." Macy's provided no reason for the resignation. The retailer said it is initiating a search for Reardon's replacement.
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Tags: martine reardon • macy's • chief marketing officer • marketing • department stores • Housewares • Retail •
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