NPD Names Derochowski Home Industry Analyst

Joe Derochowski has been appointed the executive director and home industry analyst for The NPD Group.

NPD noted that Derochowski has been following behavioral trends on a wide variety of categories for nearly 20 years. His background covers all facets of business, from creating and activating strategies through brand, innovation and sales efforts, giving him the ability to connect the dots between the consumer and the marketplace, noted NPD. With an extensive background in the food industry and exploring consumer trends, he is able to help better predict future trends for the home industry as well, added NPD.

Previously, Derochowski worked closely with manufacturers, retailers, and operators in the food and beverage industry, consulting them on their path for growth, setting marketing and brand strategies, execution of tactics and new product innovation. His creative approach also encouraged clients to reevaluate their go-to-market processes and think about their business differently, according to NPD.

In addition to his tenure at The NPD Group, Derochowski has experience working for General Motors Parts, AT&T, Procter & Gamble, and Nielsen. He has also served on the board of directors of the Academy of Nutrition and Dietetics.